thatcoolbrand Infamous Red Bar

Description

The origins of this logo was originally ‘inspired’ by art from Barbara Kruger. She uses a nearly identical text treatment to collage anti-capitalist, anti-authoritarian words and phrases over 1950s advertising-style black-and-white photographs.

This design was later made famous by the well known streetwear company. But, it came from a time when they ‘borrowed’ designs and concepts (often resulting in legal threads) from some of the same companies they now collaborate with. The origins of the design are exactly the reasons why they have been unsuccessful in trademarking it.

Now, this style of logo design is found everywhere from multiple brands. We felt that the original usage of these and its extremely commercial nature now is the best way to launch our anti-brand.

We are offering this in a handful of colors and with two versions of the infamous red bar.

The shirt itself is high quality that is lightweight with a soft feel and just the right amount of stretch. It’s comfortable and flattering for both men and women.

• 100% combed and ring-spun cotton
• Fabric weight: 4.2 oz (142 g/m2)
• Pre-shrunk fabric
• Shoulder-to-shoulder taping
• Side-seamed